The Art of Shaking launches second season
25 July, 2023
The Art of Shaking (TAOS), the independent global platform created by Luca Missaglia and Simone Caporale, is launching its second season this July.
Simone Caporale and Luca Missaglia to host first TAOS Day
18 October, 2022
The Art of Shaking founders, Simone Caporale and Luca Missaglia, will host the first TAOS Day in Sicily, Italy on October 24.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
